Public Information in an All-Hazards Incident

MGT318 - 16.00 Hours

Description

This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is imperative that community leaders, incident managers, and Public Information Officers (PIOs) are prepared to communicate with the public through traditional and social media. The course consists of three modules.

The first module reviews the topics of terrorism, Weapons of Mass Destruction (WMDs), national response structures, incident management, and government and agency roles. Participants learn about the passing of information to the public in a WMD, terrorism, or other all-hazards incident and the function of joint information operations.

The second module covers issues unique to interacting with members of the media to help you build more effective relationships and avoid common mistakes when providing information to the press and public.  The module includes a mock press conference exercise in which the class is broken into groups to prepare for and conduct press conferences based on fictional WMD, terrorism, and all-hazards incident scenarios. These scenarios are taken from the Department of Homeland Security (DHS) National Planning Scenarios.

The third module introduces the crisis communication life cycle and crisis communication planning. A six-phase cycle is discussed, with public information objectives and key actions for managing each phase provided. Participants learn how to create a crisis communication plan and develop a crisis communication team to execute it.

Schedule

  • Details
    3/3/2020 - 3/4/2020
    Memphis TN
    FP  MGT318  220
  • Details
    3/18/2020 - 3/19/2020
    Redding CA
    FP  MGT318  219
  • Details
    4/8/2020 - 4/9/2020
    Bay City MI
    FP  MGT318  223
  • Details
    4/15/2020 - 4/16/2020
    Waukesha WI
    FP  MGT318  232
  • Details
    4/21/2020 - 4/22/2020
    Frankfort KY
    FP  MGT318  207
  • Details
    5/5/2020 - 5/6/2020
    Fergus Falls MN
    FP  MGT318  221
  • Details
    5/19/2020 - 5/20/2020
    San Diego CA
    FP  MGT318  224
  • Details
    5/27/2020 - 5/28/2020
    Bastrop TX
    FP  MGT318  226
  • Details
    6/10/2020 - 6/11/2020
    Chattanooga TN
    FP  MGT318  214
  • Details
    7/7/2020 - 7/8/2020
    West Columbia SC
    FP  MGT318  225
  • Details
    7/29/2020 - 7/30/2020
    Urbana IL
    FP  MGT318  231
  • Details
    9/9/2020 - 9/9/2020
    Point Mugu Nas CA
    FP  MGT318  228
  • Details
    1/12/2021 - 1/13/2021
    Adrian MI
    FP  MGT318  229
  • Details
    1/26/2021 - 1/27/2021
    Hanford CA
    FP  MGT318  230

This schedule is subject to change without notice. If you have not received confirmation of the class prior to the class start, please contact the division at (866) 878-8900 or esti@teex.tamu.edu to get the latest schedule.

Description

This course examines the role of public information in all-hazards incident management and provides practical training in crisis communication techniques. In a major incident, it is imperative that community leaders, incident managers, and Public Information Officers (PIOs) are prepared to communicate with the public through traditional and social media. The course consists of three modules.

The first module reviews the topics of terrorism, Weapons of Mass Destruction (WMDs), national response structures, incident management, and government and agency roles. Participants learn about the passing of information to the public in a WMD, terrorism, or other all-hazards incident and the function of joint information operations.

The second module covers issues unique to interacting with members of the media to help you build more effective relationships and avoid common mistakes when providing information to the press and public.  The module includes a mock press conference exercise in which the class is broken into groups to prepare for and conduct press conferences based on fictional WMD, terrorism, and all-hazards incident scenarios. These scenarios are taken from the Department of Homeland Security (DHS) National Planning Scenarios.

The third module introduces the crisis communication life cycle and crisis communication planning. A six-phase cycle is discussed, with public information objectives and key actions for managing each phase provided. Participants learn how to create a crisis communication plan and develop a crisis communication team to execute it.

Prerequisites

There are no prerequisites for this course.

Attendance Requirements

Class attendance is an essential part of the education process and participants in TEEX courses are expected to attend all class sessions and field exercises. This course requires participants to attend a minimum of 80% of the class hours as a component of successful course completion. During the course, your instructor will review any additional attendance requirements, for example a field exercise that cannot be missed.

Recommended

Topics

Terrorism and Weapons of Mass Destruction+Informing the Public in a WMD, Terrorist, or All-Hazards Incident+Conducting emergency public information programs+Working with news and social media in a disaster +Joint Information Operations+The News Media Environment+Local Media vs. National Media +Building Relationships +Social Media +Needs of the News Media+Initial Statements +Press Conferences and Media Opportunities +Planning and coordinating press conferences +Identifying and preparing spokespersons and experts +News Media and the Law +Classified National Security Information +Crisis Communication Life Cycle+Developing an effective crisis communication plan

Suggested Audience

Personnel serving in all emergency response disciplines within a jurisdiction and individuals whose duties may require them to interface with news media representatives during their community’s response to a major incident, including:

  • Jurisdiction’s key elected and appointed officials
  • Public Information Officers (PIOs)
  • Key department heads
  • Key public health and medical personnel
  • First responders
  • Emergency management officials from both the public and private sectors
  • Other key officials whose position might require them to communicate with the press or public in an emergency situation

 


 

 

Continuing Education and Professional Credits

1.6 CEUs
  • Texas Commission on Law Enforcement (TCOLE)+ACE
  • Other Information

    DHS/FEMA information

    This workshop is fully funded through DHS/FEMA and comes at no direct cost to the jurisdiction, and is delivered at a time and place requested by the jurisdiction.

    Course size

    25 - 35 participants

    Government Programs

    For DHS/FEMA Funded Courses, please contact esti@teex.tamu.edu or call (866) 878-8900

    Contact Information

    Steve Keim

    Training Manager
    Phone: (979) 458-5646 | Tollfree: (866) 878-8900

    Related Courses

    MGT312+MGT340Senior Officials Workshop for All-Hazards Preparedness+Crisis Leadership & Decision MakingSenior Officials Workshop for All-Hazards Preparedness+Crisis Leadership & Decision MakingSenior Officials Workshop for All-Hazards Preparedness+Crisis Leadership & Decision Making

    Policies

    TEEX Policies
    © Copyright 2019 Texas A&M Engineering Extension Service
    A member of the Texas A&M University System
    Ver.1.2015.0204